Lad Bible pulls a BuzzFeed, pivots to hard news

While Bauer’s young men’s publications FHM and Zoo are shutting down, rival Lad Bible is forging ahead, rolling out a news-focused mobile app. With the app, Lad Bible is working to shed the lad image. Due out next month, the iOS app will emphasize news, mirroring a change Lad Bible has gradually made on its site, where some of its most-shared stories are news-related and often ...Read the full article