Marketing Analysis: Unlocking The Power Of Descriptive Statistics For SEM & Beyond

Let me be upfront: this post will contain statistics. Not the fun, pithy kind like “60 percent of statistics are made up on the spot,” but actual cold, hard statistical practices. Joking aside, I’m going to run through some fairly top-level statistical analysis practices that can be employed every day to help make sense of your marketing data, allowing better strategic decisions.Read the full article