Yahoo Adds Deeper Targeting to Yahoo Gemini, Expands Preferred Partner Program

by Justin Lafferty
Yahoo recently announced some improvements to its Gemini platform, a cross-device marketplace for search and native advertising. Namely, advertisers can now target by optimizing conversions toward a target cost per acquisitions, making sure advertising messages get in front of the right people. Through Gemini, advertisers can also target people based on their own first-party data.Read the full article