Measuring Your Marketing: How to Use Reports and Analytics to Evaluate Your Marketing Campaigns
Download the slides for this webinar at http://img.constantcontact.com/docs/pdf/measuring-your-marketing.pdf “Did it work?” Small businesses ask that question about their marketing efforts all the time. Because you want to grow your business, you need to use marketing and marketing campaigns. Once you start using marketing campaigns – for email, events, surveys, offers and promotions, donations and social media – how do you know if that marketing is working? The best way to tell is by using reports and analytics. Reports show you the outcome of a marketing campaign and measure a number of actions, like open rates, click rates, number of coupons sold, or donations raised. Analytics is the evaluation of the numbers contained in the reports – figuring out what worked for you and what didn’t, and what to do next. In this webinar, we will discuss: • How reports and analytics relate to your marketing • The most important data to look for when you’re running campaigns for email, events, surveys, offers and promotions, donations, and social media • How to evaluate a marketing campaign and use “the numbers” to decide what to do next.