5 AdWords Extensions You Should Be Using to Improve Conversion Rates

AdWords is a beast to manage. First, you have to do extensive keyword research to find the terms that will work the best for your campaign. Then, you need to spend money to learn which terms convert and which don’t. Ouch. After that, you have to whittle your term list down, adjust your match types, and find new terms that will be profitable.Read the full article