7 Ways to Personalize Your PPC Strategy

by Margot Da Cunha
People are no longer shocked when they see an email with their name in the headline from a brand they may not recognize. Seeing ads that are relevant to your interests isn’t as creepy anymore, but almost expected. In fact, 74% percent of online consumers get frustrated with companies when content has nothing to do with their interests, and one-third of marketers see personaliza ...Read the full article