After A Year Of Transition, Microsoft Execs Say, “We’re All In On Search”

by Ginny Marvin
“We’re all in on search,” that was the message from Rik van der Kooi Corporate VP of advertiser and publisher solutions at Microsoft at Bing Ads Next, a day of briefings for roughly 60 advertisers held earlier this month in Kirkland, WA. It’s been a year of transition for Microsoft’s ad businesses: a new agreement with Yahoo eliminated Microsoft’s exclusive hold on Yahoo sea ...Read the full article