Agencies react: Snapchat opens the door to audience targeting

by Lucia Moses
Advertisers can’t resist Snapchat’s highly concentrated young audience. But the messaging app has been losing favor with marketers who want the same campaign reporting data and targeting they get from Facebook and Google. Snapchat has cracked open the door to targeting, though. For the past month, it’s been letting advertisers buy audience bundles that package different publis ...Read the full article