BBDO pits its creatives against one another to create a new YouTube video for Twix

by Tanya Dua
Most ad campaigns take various drafts over multiple days. But BBDO’s latest videos for chocolate brand Twix took just 48 hours. The agency partnered with YouTube last month for a “Create-a-thon” competition, where 10 teams of BBDO creatives from around the world competed to come up with the best spot. BBDO creatives from Brazil, Colombia, France, Germany, the U.K. and the U.S.Read the full article

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