Contently Playbooks: The Dartboard of Content Marketing ROI

by Joe Lazauskas
ROI is a terrifying topic for many content marketers. In a survey we conducted last year, over 90 percent of marketers weren’t confident that their key content metrics measured business results. This is… not good, to say the least. The reason for that disconnect is that most marketers have far too narrow a view when it comes to how content marketing impacts business success.Read the full article