Facebook’s Helen Crossley on the 3 Big Mobile-Commerce Questions

by David Cohen
Mobile grabbed hold of the holiday shopping season in 2014, and there is no reason to believe that trend won’t continue this year. Helen Crossley (left in the photo), head of consumer insights research for Facebook IQ, spoke with the social network’s direct-response product marketing director, Kelly Graziadei (right), in search of answers to the three most common questions ...Read the full article