Holiday Shopping Study: Can Wayfair, Zulilly Repeat Black Friday Success?

Every year it seems that the holiday shopping period gets longer. This is largely due to the increase in mobile device use, and the continued expansion of ecommerce driven by both consumers and retailers. A report from SimilarWeb analyzes last year’s holiday traffic and the impact of similar drives like Amazon’s Prime Day, in an attempt to predict this year’s trends.Read the full article