How B2B Brands Can Tap into the Power of Social

When social media joined the marketing scene over a decade ago, B2B brands were more reserved than their B2C counterparts. But that has quickly changed. Today, 92 percent of B2B marketers use social media. LinkedIn has been dubbed the most effective B2B tool for social engagement. And with B2B brands like General Electric and American Express doing awesome social campaigns, th ...Read the full article