Search vs. Social Media: How Audience ‘Intent’ Can Affect Content Marketing Performance

Tell me if this scenario is familiar: You decided to create a piece of content for the brand. You used semantic research to find the topic and created content that is fun, valuable, and informative. Finally, you attached goals to this content in terms of performance, such as: Have the content rank for the semantically relevant search terms on Google Go viral on social me ...Read the full article