The Guardian on ad quality: ‘We’ve drawn a line in the sand’

The Guardian is reinforcing its “fewer is better” positioning with a product that guarantees advertisers will only be charged when their programmatically-served ads are seen by humans, not robots, and conform to “in-view” industry standards. “The world doesn’t need more ad inventory or content, it needs better inventory and better content,” The Guardian’s commercial director N ...Read the full article