Why You Should Stop Real-Time Marketing (And What to Do Instead)

Real-time marketing has gotten a lot of attention since Oreo’s “Dunk in the Dark” Tweet, but not in the positive way that was first expected. Most real-time marketing ads haven’t recaptured Oreo’s magical moment. Instead, the bad jokes and strained relevance of real-time marketing have become the marketer’s food for fodder. And we’re about one Super Bowl pun away from being completely cynical.Read the full article