Yahoo Gemini Adds Custom Audiences For In-App Actions And CPA Target Optimization

by Ginny Marvin
Yahoo Gemini rolled out a couple of new features on ahead of the big holiday shopping push. Conversion Optimization For CPA Advertisers can now set cost per acquisition (CPA) targets for automated bid optimization strategies. You’ll need to have Yahoo’s universal tracking pixel, Dot, set up on your site and enough conversion data gathered in order to use a conversion-based bidding strategy.Read the full article