5 stages of maturity in marketing technology categories

by Scott Brinker
This is the first of several articles leading up to my predictions for marketing technology in 2016. Because martech is a relatively complex space, I thought it would be helpful — at least for my own thinking — to break out a couple of foundational ideas, which we can then build upon. Let’s start with the illustration above, the 5 stages of maturity in marketing technology categories.Read the full article