Dollar Cost Averaging In Digital Marketing

by Ian Lopuch
I’m an investor and I believe certain concepts within investing apply to all areas of business and life. Today, I want to discuss one of my absolute favorite investing concepts and how it applies to digital marketing. Let’s talk about dollar cost averaging! I’ll illustrate via example… Let’s say you’ve identified a stock or investment that you want to own.Read the full article

Homepage Takeovers: Tips For Digital Marketers Running Large Display Campaigns

I'm excited to share insights about homepage takeovers, the pinnacle of success for many digital marketing professionals. While the talk of the industry has shifted to programmatic advertising, I still believe homepage (and login page) takeovers are incredibly relevant in 2015 and beyond. Learn all about masthead takeovers on Yahoo!, MSN, and AOL, and the strategies that leading digital marketers are leveraging.