E-Commerce Conversion Rate Rose To 71% Higher Than October Average Last Week

by Pamela Parker
Americans are getting more serious about their online holiday shopping as Black Friday approaches. According to aggregate e-commerce figures from HookLogic, which runs an ad network on retail sites like Walmart, Target, Best Buy and Macy’s, traffic to product pages was up 53% in the week beginning Monday, November 16, as compared to the baseline established in October.Read the full article