Email Re-engagement: When They’re Just Not That Into You

by Jeff B. Copeland
Don’t take it personally. Many of your email subscribers will lose interest or forget to tell you they’re no longer using an old email address. In fact, 20-60% of the addresses in marketing email subscription lists are “inactive”, say various industry surveys. Get over the rejection — move on with this six-step win-back (or break-up) plan for your inactives. Warning: Denial is not an option.Read the full article