Facebook Ads Bidding Changes: Optimization, Charging and oCPM

by Jon Loomer
Facebook has made several sudden changes to ad bidding that will impact how advertisers optimize their ad sets. Let’s take a closer look at what the change is, what it means and what the options now are for each objective. What Changed with Bidding and Optimization? Facebook put out the following explanation in the Help Center regarding what changed: What you choose to optimi ...Read the full article