Google Shows Offline Analytics Capabilities With Holiday Store Traffic Data

by Greg Sterling
Like so many others Google is putting out holiday shopping data this week. I’m sitting on 40 or more studies and surveys that discuss who’s going to show up (or not show up) in stores this Black Friday weekend. But what’s most interesting about Google’s data is not so much the data itself but the capability that it reflects. This is the first time that Google is revealing offline analytics.Read the full article