How to Seek Out Content Ideas with Low SEO Competition

Estimated reading time: 7 minutes, 12 seconds When I conduct keyword research for clients, a lot of focus is given to product/service keywords, a.k.a. ‘money’ keywords – i.e. the search terms that’ll likely convert visitors into enquiries and sales (e.g. “car insurance quote”). However another angle is to look at informational/content-driven keywords, such as ‘how to’ term ...Read the full article