How To Track Leads From Marketing To Sales

by Michael Brenner
Do you have trouble measuring the ROI of your marketing efforts? If you answered “yes,” don’t worry – you’re not alone. 75% of surveyed marketers say they struggle with calculating marketing ROI because they don’t actually know how much revenue their programs are generating. For many CMOs and marketers, unqualified inquiries are just handed off to sales, and there is no repo ...Read the full article