Local Traffic “Diversion”: Google Claims It’s A Bug, Yelp Says It’s Intentional

by Greg Sterling
Local search represents between 30 and perhaps 40 percent of mobile search results. It’s a critical area for consumers and one that represents billions in ad spending. And it’s a high-stakes area for all the companies involved in serving or selling to local businesses. Over the weekend, the following exchange took place on Twitter regarding Google’s local search results: Th ...Read the full article