Macy’s Thanksgiving Day Parade coming to a second screen near you as a Twitter Moment

Fifty million viewers are expected to tune into Macy’s Thanksgiving Day Parade on Thursday. This year, Macy’s will also be testing how many people will be interested in swiping through a promoted Twitter Moment to catch behind-the-scenes footage, shots of the Snoopy balloon floating by, and video clips of the on-street Broadway performances on the platform.Read the full article

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