#TalkLineBling: Butterball’s Twitter feed is obsessed with Drake’s hit

Perhaps all this time, Drake’s hit ‘Hotline Bling’ was just shrewd promotion for Butterball’s help line. For the past 30 years, Butterball has opened a ‘Turkey Talk-Line,” staffed with 50 experts to help amateur chefs properly cook a Thanksgiving turkey. This year, the initiative has finally met its pop cultural zenith because of Drake’s telephone-centric hit.Read the full article