Paid Search Spend On “Black Friday” Terms Began Surging A Month Earlier Than Last Year [Study]

by Ginny Marvin
More evidence that the holiday shopping season is starting earlier: Paid search spend on a set of 161 keywords containing “black friday” began surging the week of September 27, a month ahead of last year. Between September 27 to Sunday, November 22, 1,226 advertisers spent $7.3 million these keywords, according to paid search monitoring firm AdGooroo. Advertisers spent $3.Read the full article