SEO For Featured Snippets Leads To Big Gains

by Ben Goodsell
Note: This piece with co-authored by Cheryl Jones. The way customers search has changed dramatically, particularly in recent years, with the growing popularity of voice and mobile search. Major updates like Caffeine and Hummingbird have helped cater to this more conversational search trend, but the introduction of the technology driving the Knowledge Graph, Direct Answers a ...Read the full article