Think Before You Bid: Three Key Considerations

by Caitlin Halpert
You may be tempted to just dive in when you dig into a new account and start changing bids based on the data, but before you get started you’ll want to get a firm understanding in three primary areas before determining which bidding strategy to take. If you fail to make build a plan based on these considerations, you’re bound to make some common bidding mistakes. So what are those areas? 1.Read the full article