Why Good Content Will Always Beat Display Ads

The stats paint a pretty bleak picture: Online display ads draw a .1% click-through and 40% of those clicks are made by mistake; plus, only 8% of all Internet users account for 85% of all ad traffic. As online advertising flounders, eMarketer predicts content marketing spending is expected to increase from $112 billion to $300 billion in the next four years.Read the full article