WTF are managed tags?

by Ricardo Bilton
As the rise of header bidding has shown, publishers are cool with plugging buyers directly into their sites if it means fetching more cash for their inventory. Enter the “managed tag,” a still-obscure way for publishers to make that happen, albeit within the ad server. Here’s a primer on managed tags, why agencies are pushing for them and why some publishers don’t want to go anywhere near them.Read the full article