5 Retail Trends for 2015 Every Marketer Should Know

by Douglas Karr
Two-thirds of consumers now shop across devices, making multi-touch attribution and omnichannel marketing key to every retail marketers’ strategy. There’s no longer a distinct line between online digital marketing and offline sales. Consumers are now regularly webrooming – shopping online and picking up at a local retail outlet – and showrooming – perusing the local store and ...Read the full article