Fish With a Spear, Not a Net: Engagio's Jon Miller Talks Account-Based Marketing on Marketing Smarts [Podcast]

Jon Miller is CEO and co-founder of Engagio, a company that offers account-based marketing for businesses. He's also a co-founder of marketing automation company Marketo. I invited Jon to Marketing Smarts to talk about account-based marketing ("ABM") and how it can help you to achieve better results by targeting your marketing communication and outreach to the right accounts.Read the full article