Kantar-Shopcom And 4Info Partnership Offer Look At Future Of Retail Analytics

by Greg Sterling
Mobile advertising platform 4INFO has announced a deal with shopper targeting and analytics provider Kantar Shopcom. It offers brands the ability to measure the incremental impact of digital media on in-store sales at the SKU-level. A number of companies, including Google, are now measuring store visits after exposure to digital ads.Read the full article