What To Do When Traffic Doesn’t Equal Sales

by Casie Gillette
Attend any SEO conference and the conversation around metrics and KPIs inevitably comes up. What should I measure? How do I calculate ROI? How do I prove my value? These are obviously good questions, and my response is always the same: money. As digital marketers, we have the ability to track our efforts through tools like analytics, and while perhaps we can’t track every s ...Read the full article