Confessions of an ad tech veteran on fraud: ‘Advertisers need to react to what’s happening’

Advertisers will lose $6.3 billion globally to bots in 2015, according to the Association of National Advertisers and security firm White Op’s “Fraud in Digital Advertising” study. Cracking it is a top priority for everyone. Or at least it should be. In the latest installment of Digiday’s Confessions series, in which we trade honesty for anonymity, we spoke to a media and adv ...Read the full article