Confessions of an ad tech veteran on fraud: ‘Advertisers need to react to what’s happening’

Advertisers will lose $6.3 billion globally to bots in 2015, according to the Association of National Advertisers and security firm White Op’s “Fraud in Digital Advertising” study. Cracking it is a top priority for everyone. Or at least it should be. In the latest installment of Digiday’s Confessions series, in which we trade honesty for anonymity, we spoke to a media and adv ...Read the full article


  • Online ad revenue at risk in war on 'click fraud'

    reuters.com - 1 readers - A growing number of U.S. companies, including MillerCoors and AIG, are stepping up the battle against online ad fraud by demanding proof that their ads have been seen by real people instead of computers hijacked by cybercriminals.