How brands are adapting to blurred gender lines

In 2015, gender identity isn’t as black and white as ‘boy’ and ‘girl.’ More and more people are becoming comfortable declaring that they don’t identify with existing gender binaries, and marketing strategies that categorize products (especially those for children) as male or female come off as increasingly out of tune.Read the full article

How brands are adapting to blurred gender lines l Digiday

Barbies for boys, G.I. Joes for girls and androgynous clothing for all. Gender lines are breaking down, and brands have to adjust accordingly. VISIT us: http://www.digiday.com LIKE us on FACEBOOK: https://www.facebook.com/digiday FOLLOW us on TWITTER: https://twitter.com/Digiday FOLLOW our INSTAGRAM: https://instagram.com/digiday/