Online Marketing News: Death Of A Directory, Are Social Ads As Effective?, Search Getting Smarter

by Ben Brausen
Google Reveals Black Friday In-Store Traffic Data to Help Improve Focus of Online Ads [Infographic] – Google has created a new infographic which looks at in-store traffic patterns over the holiday season, using anonymized Location History records. The stats offer some great insight and highlight where offline metrics are headed – and how they can be used to better target and f ...Read the full article