REI’s Ingenious Black Friday #OptOutside Ploy (and What You Can Take Away From It)

This year REI is doing something different that’s never been done before. Instead of pushing consumerism by joining thousands in the massive “shop ‘til you drop” day, REI has decided to instead close all 143 of their stores, in a push to #optoutside. My question is, was this new campaign really out of the goodness of their hearts, in an effort to end the twisted consumerism mi ...Read the full article