Unconscious consumption

by Seth Godin
Black Friday, of course, is a con. But it's also a symptom of a terrible trap we've set for ourselves. Consider the joy a little kid has the first time he spends his own money to buy an ice cream cone. This isn't something he does every day, it's not something he has to do, it's not something he's trying to get over with. Instead, the entire process unrolls in slow motion.Read the full article