Weekly PPC Update: Post-Turkeypocalypse Edition

by Tom Demers
Well, today’s the big day: The official kickoff to the 2015 holiday shopping season. I’m still trying to wrap my head around the fact that Thanksgiving 2015 is in the books already. I might blink and the next decade will be gone. Hopefully by now you’ve perfected your PPC campaigns and have a strategic plan for monitoring, testing, and optimizing performance over the next craz ...Read the full article