David Ogilvy's 6 Essentials for a Masterful Advertisement

Ogilvy on Advertising by David Ogilvy is highly regarded as one of the greatest books on advertising ever written and it's a must-read for every copywriter or aspiring Don Draper. Despite the fact that Ogilvy wrote this book in the early 1980s, much of the information -- especially regarding print advertising -- is still spot-on today.Read the full article