In 2016, the most engaging experiences will be strapped to your head

Jordan Gray is manager of Organic’s Creative Labs. Of the technologies we will see maturing for marketing use in 2016, virtual reality (VR) is the most exciting. The bravest brands have already dipped their toes in the water: The NBA was the first to VR stream a sports event, and The New York Times recently partnered with Google to get Cardboard viewers on the faces of their subscribers.Read the full article