What does branded look like?

by Seth Godin
The vast majority of products that are sold are treated as generic by just about everyone except the naive producer, who believes he has a brand of value. A branded object or service has two components, one required, one desired: 1. Someone who isn't even using it can tell, from a distance, who made it. It appears that it could only be made by that producer (or it's an illegal knock off).Read the full article