‘Wipe the slate clean': What happens when mobile operators align with ad blockers

Mobile operators EE and O2 are considering a response to the rise in ad blocking that would curb ads on their networks — a move that has sparked mixed reactions from ad land. This week, The Telegraph reported that EE is considering filtering ads that run on its network, while O2 is claiming to be in “advanced stages” of installing technology to curb ads on theirs, according to Business Insider.Read the full article