8 Fascinating Studies Every Entrepreneur Should Know

There’s one thing that every entrepreneur must understand to truly grow a successful business. That one thing is human behavior. Understanding human behavior will help you become more effective at marketing, sales, productivity, copywriting, and even product development. And there’s no better way to develop an understanding of human behavior than through research.Read the full article

  • Give And Take: How The Rule Of Reciprocation Binds Us

    npr.org - 9 readers - Scientists say that whether tipping waiters or trading Christmas cards, we're programmed to reciprocate when we receive a gift. But the rule of reciprocity can also complicate politics and medicine.