Ad tech veterans are teaching programmatic at business schools

by Shareen Pathak
On a fall evening at Fordham University, a class of 30 MBA students was asked, “Do you want to eventually work in digital media?” A third raised their hands. That’s a huge change from just about four semesters ago, where that number was closer to zero. Most people taking that class called “Media Executive Playbook” were just doing it as an elective.Read the full article