Click-to-Call & Paid Search: Best Practices And Secrets From The Pros

Research from Google has shown that the most common response to a mobile, local search is a phone call. Advertisers have caught on, widely adopting click-to-call ad units in Google and Bing. In fact, consumers are expected to click-to-call directly from paid search ads to the tune of $4 billion in advertising spend in 2016.Read the full article